Dale Wilstermann to Lead National Sales Team
New York, NY—October 24, 2012—Guideposts Publishing (guideposts.org) announces the addition of CBA and ABA publishing veteran Dale Wilstermann as Vice President, National Sales in its Retail Services division. Wilstermann will head sales teams for all Guideposts imprints in his role with the company.
"Dale will ensure that Guideposts capitalizes on opportunities in today's rapidly changing publishing environment," commented Guideposts CEO Dick Hopple. "Dale's CBA and ABA market experience—particularly in the digital market—will help us stay focused in our approach to our retail program. We are confident he will help us keep our loyal customers happy as we move forward with 21st century publishing strategies."
Wilstermann comes to Guideposts from Worthy Publishing, where he worked as Senior Vice President of Sales and Distribution; Wilstermann's previous experience also includes senior management duties at Thomas Nelson, where he led the company's E-tailer division and marketing teams, and also worked in their ABA sales division.
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage, and uplift. Its magazines, books, websites, prayer network, and outreach programs help people connect their faith-filled values to their daily lives. The flagship title, Guideposts, has a paid circulation of 2 million. The Guideposts family also includes Candy Cane Press, Ideals, Williamson, Summerside Press and Ellie Claire imprints.
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Aimee Tonquest Mehl