FOR IMMEDIATE RELEASE
June 2008 (New York):
Dr. Davis Perkins, Senior Vice President and Publisher for Church Publishing Incorporated (CPI), today announced the addition of Bill Falvey as Manager, Publicity and Special Sales.
"This is a hybrid position for us," Perkins explained, "and an exciting one, combining the essential elements of product communications with direct sales. Bill possesses a unique skill set in religious marketing, sales, and communications, which will serve CPI, its authors, and key accounts well. We are very fortunate to be bringing a person of Bill's caliber and experience on to the CPI team. He is so highly regarded in denominational publishing circles; this is a real coup for CPI."
Falvey will report to Mark Dazzo, Vice President, Global Marketing and Sales. "Bill will be responsible for planning and implementing publicity campaigns for CPI imprints, product lines, and authors," Dazzo said. "He also will handle direct sales programs with key accounts including Amazon.com, Baker & Taylor, and Ingram/Spring Arbor distributors, plus Cokesbury (the retail bookstore chain and national cataloger owned by the United Methodist Publishing House). We also will reassign select international partnerships and distributors to Bill later this year."
Most recently, Falvey was Director of Sales for Louisville-based Presbyterian Publishing Corporation (PPC), an agency of the Presbyterian Church (U.S.A.), where he participated in achieving record sales years for the 170-year-old publishing company in 2004 and again in 2007. He joined Westminster John Knox Press (WJK), the trade book line of PPC, more than a decade ago, originally cataloging and marketing a single product line, then advancing through a rapid series of promotions and roles in corporate communications, public relations, product management, and sales.
From 2006 to 2008, Falvey led the WJK field-sales team representing CPI products to key booksellers throughout the country, including the Episcopal Booksellers Association. Other client publishers represented at the same time included The Pilgrim Press, Cleveland; Wood Lake Books, Kelowna, BC; the London-based SCM-Canterbury Press; and SPCK Publishing, in the United Kingdom.
Prior to joining the publishing industry, Falvey worked for advertising and public relations firms, including his own IMPACT! Communications, Inc., which counted GE Appliances among its largest accounts. Earlier in his career, he worked with additional Fortune 500 companies, including Humana Inc. and Brown-Forman, Inc. Falvey's office will be located in Louisville, Kentucky.
Church Publishing Incorporated (CPI) is an official publisher of worship materials for The Episcopal Church. Founded in 1918 as the Church Hymnal Corporation, it publishes the Book of Common Prayer, The Hymnal 1982, and official publications of the General Convention of The Episcopal Church, as well as liturgical planning software and online services through its Church Publishing imprint. The company also publishes books for the trade through its Seabury, Church Publishing and Morehouse Publishing imprints. Other divisions include Morehouse Church Supplies, a provider of church supplies, furnishings, and vestments, located in Harrisburg, PA; and Morehouse Education Resources, a lectionary-based curriculum publisher located in Denver, Colorado, that also publishes faith formation programs and resources. Headquartered in New York City, Church Publishing Incorporated is an affiliate of the Church Pension Group.CONTACT: Mark Dazzo, Vice President - Marketing and Sales
Church Publishing Incorporated
Morehouse Education Resources
(800) 223-6602 x8207; (212) 592-8207; email@example.com