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(RNS) Conventional wisdom in advertising and marketing agrees that as tempting as it is for the Southern Baptists to try to solve a missionary slump with a marketing campaign, religious groups -- like commercial businesses -- should think twice before undergoing a brand overhaul. By David Gibson.
Topics:
Faith,
Leaders & Institutions
Beliefs:
Christian - Protestant
Tags:
missionary, name change, sbc leaders, southern baptists convention
David Gibson is an award-winning religion journalist, author and filmmaker. He writes for RNS and until recently covered the religion beat for AOL's Politics Daily. He blogs at Commonweal magazine, and has written two books on Catholic topics, the latest a biography of Pope Benedict XVI.
View Author Profile
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WARRENTON, Mo. (RNS) "Ask at what age a Christian formed a relationship with Jesus Christ, and 85 percent will say before their 15th birthday," says Reese Kauffman, president of Child Evangelism Fellowship. The Missouri-based group spends $5 million on its international missions, focusing especially on children. By Tim Townsend.
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(RNS) Most international adoptions are arranged through licensed agencies. Becky Morlock's situation was different; her son was given to her directly by his biological mother, and the case left her stranded in India as a missionary-turned-mom for almost four years. By Adriana Janovich
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(RNS) The billionaire owners of a bucolic Massachusetts campus have announced two finalists in the competition to get the property free of charge: the Southern Baptist Convention’s North American Mission Board, and Grand Canyon University in Phoenix. By G. Jeffrey MacDonald.
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(RNS) Southern Baptist leaders say they will investigate whether their top ethicist and public policy director plagiarized racially charged remarks about the Trayvon Martin case that many have said set back the denomination's efforts on racial reconciliation. By Adelle M. Banks.
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(RNS) When Southern Baptists gather for their annual meeting this June, they will not be asked to create a new official name after top leaders decided it was not worth pursuing. By Adelle M. Banks.
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