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5 Things Not to Say If You Want to Get Your Book Published, #3: “This Book Is Ready for Publication”

Last week in this five-part series, we looked at two things that authors should never say in a query letter: “God told me to write this book” and “I’m happy to do interviews.”

Here’s another: Don’t ever tell an editor or agent that your book is ready for publication, implying that it is perfect and does not require editing.
To illustrate what this might look like, here’s a portion of an actual query letter I received in late 2009. I’ve removed any specific information about the author and his project:

The attached manuscript submission is in its final draft, ready for publication. I intend to publish the book in March 2010 under my own imprint, but I wish to share this with you to see if it catches your eye. While I am prepared to self-publish, I remain open to graceful possibilities.

Contrary to my last email, I have decided not to send a proposal. A few moments with the manuscript should be enough to sell an editor with eyes to see. . . .

I know this is a bold request on my part, but this book is like a baby that needs to be born and I am looking for a stable.

There are so many things wrong with this query letter it’s difficult to focus on one, so here goes:

1. “This book is like a baby that needs to be born and I am looking for a stable.” Can we just say that as a general rule it’s a bad idea to compare your book to baby Jesus? (This query was received in mid-December, so I guess the author thought he was being seasonal.) Baby Jesus did not need editing. Mary didn’t send the bambino back and say, “Well, all the basic baby organs are in place, but his eyes are too far apart, he has redundant navels, and I’m not thrilled with the proposed Jesus title. Can you fix those problems in the second draft?” Those are the kinds of things an editor does. But when an author proclaims that a book is “in its final draft, ready for publication,” the author is imagining that having an editor is superfluous, because the book is already perfect. Real authors know they need editors.

2. “I have decided not to send a proposal.” (Read: “Ordinary rules do not apply to me. I am a genius, so I don’t have to follow the steps that lesser mortals do.”) This writer seemed to think that the formality of a book proposal existed merely to make his life difficult, and that the proposal was therefore an optional step. It isn’t. A book proposal exists so that an editor can quickly assess writers’ proposed projects and gauge the writers themselves, which is why there are whole sections devoted to platform, marketing, and target audience. If you don’t want to write a book proposal, that’s fine. Just don’t expect that you’ll make the leap from writing for yourself to working with a professional publishing house.

3. “A few moments with the manuscript should be enough to sell an editor with eyes to see.” It’s entertaining when authors assume that editors have nothing better to do than sit around sipping martinis and hoping against hope that someone might send them an entire manuscript to critique. Editors don’t have time to read whole manuscripts, people! Especially manuscripts that an author has already announced will most likely be published elsewhere. Between editors’ interminable meetings, the avalanche of emails, and all the projects already waiting in the queue, most are doing overtime as it is. Don’t insult them by imagining that they’re just dying to read your whole damn book and have the time to do so.

4. “I intend to publish in March 2010.” Well, bully for you. Be aware, however, that a traditional publishing house is not going to stop on a dime to release your book three months hence just because you think that would be nifty. Traditional publishing houses generally acquire books one to three years in advance, and sometimes beyond. Giving a prospective editor a timetable—particularly one with an impossible turnaround time—communicates that you have no earthly idea how publishing works.

I’ll spare you the unusually acidic rejection letter I sent this guy (I’m extremely kind with rejection letters in general). But as an update, he did decide to go with a traditional publisher, which put out the book a year after his query to me. As of now it does not have a single review on Amazon, and is ranked somewhere near the two-million mark in sales.

 

The editing image is used with permission of Shutterstock.com.

Topics: Culture, Education, Entertainment & Pop Culture
Beliefs: Interfaith
Tags: every author needs a good editor, flunking sainthood, how to write a query letter, jana riess, what an editor does, what not to say in a query letter

Comments

  1. As one working on a mss, I’m grateful to read these.
    Thanks

  2. Ben, glad to help! There are lots of great supports out there for how to go about it the right way, including Michael Larsen’s “How to Write a Book Proposal.” Really helpful book.

  3. This is the kind of education they don’t offer at universities.  And you’re not even charging tuition for your immensely valuable insight! Flunking Sainthood indeed…I’d say you earn a solid A+.  Thank you!

  4. This really is great stuff, and I look forward to the other two things ‘not to say’. One particular phrase caught my attention. You said, “The question your query needs to answer is: What do you bring to the table?” Which is very true, but I would like to ask you, acknowledging that the publishing industry is moving rapidly into purely (at least initially) digital sales, shouldn’t that same question be made of publishers? After all, I can surely hire an editor and a designer independently for a flat service rate. What then, is the value-added that comes from going with a publishing house, especially if 75% of the promotion (or more) is done by the author?

  5. That is an excellent question, Eric. Publishers absolutely do need to prove that they, too, bring value to the process, because authors are in the driver’s seat more than ever before. Authors have to do research on publishing companies and the books they have produced, both from an editorial standpoint and also a marketing angle.

    In the past, traditional publishers had an advantage as gatekeepers because they could 1) get your book into bookstores, which would not accept self-published works; 2) get your book reviewed in national outlets like PW and LJ, which likewise won’t consider self-published books; 3) provide outstanding editorial and production services you couldn’t get on your own; and 4) provide an advance to support you (at least a little) while you wrote the book.

    Today, all of those advantages are going out the window. There are many other ways to sell books and get media attention for them than the traditional routes, and authors can hire their own designers, etc. on elance.com. Traditional publishers, due to the breakdown of the retail system and other factors, also can no longer afford to pay most authors much of an advance, so that’s all but gone too.

    I’ve done all of my books with traditional publishers, but for my next solo project (the Twible), I will be doing it myself as a sort of general contractor, hiring the work I cannot do myself. And I am excited at the prospect!

  6. You’re far more of an expert on publishing, Jana, and I’m sure your next work will be great. You might be a pro in editing, but most authors aren’t. I self-published my first book and then published traditionally later, and I’ve got to say, the later books were light-years better than the self-published title, both in content and editing.

    Also, I would say that gatekeeping by a publisher is still important—even more so now that so many titles are coming up on Amazon. I browse through stacks of books when I’m researching and I’ve seen a lot of poor ones—and they are always self-published. Sure, there are some very good self-published books, but it’s gotten to be such a pattern that I cringe now when I see xlibris or iuniverse or lulu, and will pass by books with those imprints.

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